The Spanish News Agency EFE presented its new logo. This change pursued the adpatation of the brand to the current moment, the promotion of firmness and dynamism of the company and, at the same time, the reinforcement of its hallmarks: objectivity, accuracy and credibility.

Developed by EFE´s own human resources, the new design makes its reading easier and enables its application on most formats. Its compact typography and its new blue color conveys the seriousness of a public media outlet that, with more than 80 years of history, is a benchmark for journalism in Spanish.