In 2024, Agencia EFE made a firm commitment to consolidating all security initiatives launched in recent years by properly organizing its governance, to strengthen its resilience in an environment of constant cyber threats. A significant set of measures was implemented throughout the year to ensure the ongoing security of EFE’s infrastructure and operations. Notably, the Agency developed and formalized its Information Security and Cybersecurity Policy.
In the field of Artificial Intelligence—particularly Generative AI—Agencia EFE focused on experimentation and progress toward the implementation of these new technologies. This included the integration of a generative AI-powered assistant into EFE’s editorial system. The purpose of this project is to support journalists in the editing process, always within an ethical and transparent framework, and subject to human review to ensure validation and quality control of the generated output. The underlying architecture is designed to allow EFE to roll out GenAI-based tools and support systems across various areas, with centralized management that enables faster and more efficient scalability. As a result, these tools are now being extended not only within the editorial system but also to public-facing content management platforms. Equally noteworthy in this area is the launch of an R&D&I initiative aimed at developing proof-of-concept projects and implementing generative AI technologies to explore new ways of utilizing EFE’s historical content—efforts expected to yield results in 2025.
Additionally, in line with ongoing work to enhance the Agency’s commercial platform and diversify sales channels and formats, several key projects were introduced during the year. These included the development of new subscription models and credit packages, improvements to the user experience for B2C sales, content syndication with third parties, and technical adaptations to support vertical video, live content, and centralized newsletter management—aligning with EFE’s broader strategic vision in this domain.
CON CHECK
SIN SOSTÉN
“Sin Sostén” – EFE launched the first episode of Sin Sostén, a bold, feminist-leaning podcast that explores issues affecting women in Latin America. The show features guests such as singer Greeicy and actress Zharick León.
This new audio space, consisting of 10 weekly episodes, covers topics such as the realities faced by tens of thousands of webcam performers on the continent, the stories behind beauty pageants and the meaning of a title like “Miss,” and why diets often control women’s lives to the extent of risking their health in pursuit of unattainable beauty standards.
Sin Sostén is EFE‘s first feminist-themed podcast combining entertainment and information, produced specifically for Latin American audiences. The podcast was a finalist in the WAN-IFRA awards for Best Podcast, recognized for tackling topics such as online sex work with a mix of humor and journalistic rigor.
In 2024, EFE celebrated its 85th anniversary with the exhibition “Your Collective Memory”, a tribute to the Agency’s role as a builder of collective imagination through photojournalism.
With an innovative design and a unique aesthetic approach, Your Collective Memory presented a visual journey through three defining moments of the past 85 years: Spain’s transition to democracy; both sides of the Berlin Wall or the path to a global society; and Mosaic XXI, a collection of 150 striking images capturing the immediacy, chaos, and brilliance of the 21st century. One of the exhibition’s notable features was the inclusion of a special section titled “Photographs You Don’t Need to See”, designed for visitors with visual impairments, in collaboration with Canon.
The exhibition was inaugurated on November 14 at Espacio Larra – Journalism Lab in Madrid.
In Mexico, Agencia EFE organized an economic forum on “Competitiveness, Economic Development and Prosperity,” held in Chihuahua.
A sports journalism training session was organized together with the Moroccan news agency MAP in Spain and Morocco.
EFE took part in the creation and development of the European Audio Dataspace—led by the French news agency AFP—which involves the creation of a platform for accessing shared audio content.
In 2024, EFE continued to strengthen its presence in the leading global networks of news agencies and media outlets, reaffirming its commitment to international collaboration and knowledge exchange.
It maintained a close relationship with some of the sector’s leading associations and organizations, such as the European Alliance of News Agencies (EANA), MINDS International, the Alliance of Mediterranean News Agencies (AMAN), the World Association of News Publishers (WAN-IFRA), and the Inter American Press Association (IAPA).
Throughout the year, the Agency proactively attended several meetings and forums organized by these entities, actively participating in the exchange of experiences and the development of joint projects with other members of the international community. Our presence in these spaces not only allowed us to stay at the forefront of global trends and challenges, but also contributed to strengthening professional networks that foster cooperation and innovation within the media sector.
In 2024, our participation in these assemblies and forums was key to reinforcing ties with other agencies and companies in the sector, establishing EFE as a relevant player in the international media landscape.
EFE takes part in the 36th MINDS Conference in London
Fifteen delegations from Asia-Pacific embassies visited EFE to learn about the work of this global media outlet and to receive first- hand information about our services for media, institutions, and
businesses.
EFE attends the World News Media Congress held in Copenhagen, during which WAN-IFRA published its fifth report focused on Artificial Intelligence.
Representatives from the embassies of African
countries accredited in Spain visited EFE to learn
about its work and information services. They
also discussed how the image of the continent is
portrayed in European media, which they consider to
be excessively negative.
Several ambassadors from Latin American countries accredited in Spain met at EFE to gain a deeper understanding of our products and operations. After the presentations, a discussion arose around disinformation and the accuracy of news today.
They also praised EFE’s work in reporting on the region.
The President of EFE Participates in the XII Gabo Festival
EFE presents the “New Urgent Stylebook” in Beijing, its first international stop
